Usability Testing for evaluating a product or service by testing it with representative users
This Workshop on User Experience brings together researchers and service leaders to share knowledge and support projects with data science tools.
The goal of the Workshop is to share knowledge on user experience principle, tools and applications. You will get an overview of the European consortium domOS project – A building local communication network provides access to sensors data and smart devices / appliances to applications either hosted in the gateway or in the cloud.
Endlich ist es soweit: Der erste Data Science Alumni Event findet statt! Wir freuen uns sehr, euch zu diesem grossartigen Event einladen zu können, an dem Studierende sowie Absolventen des Masterstudiengangs “Applied Information and Data Science” von der Hochschule Luzern sowie Mitglieder der Data Innovation Alliance die Möglichkeit haben, sich über aktuelle Praxisthemen im Data Science Umfeld auszutauschen.
Der Event bietet sich als Business-Plattform an, um sich mit Expertinnen und Experten aus der Praxis zu vernetzen. Darüber hinaus besteht die Möglichkeit ehemalige Kommilitonen der Hochschule Luzern vor Ort wiederzusehen, da aufgrund von Corona in den letzten zwei Jahren ein Grossteil der Module virtuell stattfand.
Programm (vorläufig):
18:30-18:40 Auftakt und Einführung von Andy Gubser, Anna-Lena Klaus, Sandra Odermatt (OK Data Science Alumni Hochschule Luzern) und Dr. Gundula Heinatz Bürki, (Managing Director von Data Innovation Alliance) 18:40-19:10 Gastredner Alexander Grimm (CEO beim Startup aspaara) 19:10-19:40 Gastredner Peter Delfosse (CEO bei der Axon Fintech AG) 19:40-20:10 Gastredner Maria Hahnloser (Data Strategist bei der Migros) 20:10 – offener Apéro & Networking
Wir freuen uns sehr euch drei Gastredner an dem Data Science Alumni Event präsentieren zu dürfen.
Alexander Grimm ist CEO und Founder vom Startup aspaara und wird in seinem Vortrag über den Einsatz von künstlicher Intelligenz (KI) in der Personalplanung sprechen. Mitarbeitende sind nicht nur der einflussreichste Produktionsfaktor sondern auch ein bedeutender Kostenfaktor in einem Unternehmen. Personalplanende setzen daher zunehmend KI ein, um verborgene Potenziale zu identifizieren und diese durch passgenaue Planungsvorschläge zu nutzen. Hierbei kommen zunehmend automatisierte Datenanalyseverfahren zum Einsatz. Das Resultat: der Planungsaufwand reduziert sich durch KI drastisch und die Zufriedenheit der Mitarbeitenden steigt, da individuelle Präferenzen berücksichtigt werden.
Peter Delfosse leitet seit 2008 die Axon-Firmengruppe in Luzern, welche weltweit schwergewichtig in den Themen digitale Ökosysteme, digitale Assistenten und Utilities investiert ist. Er gibt in seinem Referat einen Einblick in die fundamentalen Entwicklungen der digitalen Datenkulturen und darauf aufbauend Hinweise zu den Bausteinen von digitalen Business-Modellen. Im Mittelpunkt steht dabei die Entstehung und Verwendung von Daten und somit die Frage, wie wir als Individuen, Firmen und Gesellschaft in einer digitalen Welt weiterhin erfolgreich sein könn(t)en.
Maria Hahnloser ist Data Strategist in der Direktion Analytics des Migros-Genossenschafts-Bundes und spezialisiert auf die Identifikation von Use Cases entlang der gesamten Wertschöpfungskette im Handel und die Entwicklung von Datenprodukten dafür. In ihrem Vortrag geht Frau Hahnloser auf die filialspezifische Sortimentsoptimierung bei der Migros ein. Die Analytics Direktion des Migros-Genossenschafts-Bundes hat einen Algorithmus zur Sortimentsoptimierung entwickelt, der die richtige Sortimentstiefe und den Platzbedarf für jede Kategorie bestimmt, um den Gesamtumsatz der Filiale zu maximieren. Dieser Ansatz basiert auf einer Kombination aus Machine-Learning und mathematischen Optimierungstechniken und liefert eine individuelle Empfehlung für jede Filiale, indem er nicht nur das frühere Kundenverhalten, sondern auch standortspezifische Merkmale wie die Soziodemographie der Umgebung berücksichtigt.
Gäste sind an dem Data Science Alumni Event herzlich willkommen.
Punkt-basierte Auswertungen sind schon immer Teil von räumlichen Analysen gewesen. Mit den technologischen und methodischen Entwicklungen können nicht nur Punktdaten mit neuen Verfahren erhoben, sondern auch über stark erweiterte Auswerte- und Interpretationsmöglichkeiten in einem neuen Massstab ausgewertet werden.
In diesem Webinar geben drei Kurzvorträge aus Industrie und Forschung einen Einblick, wie mit Punkten als Informationsträgern gearbeitet werden kann und was das Potenzial moderner punkt-basierter Analysen ist. Dabei wird der Bogen gespannt von multi-sensoriellen Aufnahmeverfahren über räumliche Verteilungsmuster bis hin zur Charakterisierung von Punkteigenschaften über die Zeit.
Weitere Details folgen in Kürze.
(organisiert von der SGPF in Kooperation mit dem GEOSummit)
Am 1. Juni 2022 wird der Kongress inkl. Stehmesse an der Fachschule Nordwestschweiz am Standort Olten stattfinden. Erfahren Sie in der Plenary mehr über Strategieentwicklung im digitalen Zeitalter und stellen Sie aus 15 spannenden Themenblöcken Ihren individuellen Kongresstag zusammen.
Dieser Kongress wird auch als Fortbildung für Ingenieur-Geometerinnen und Geometer im Rahmen ihrer Berufspflichten (Art. 22, GeomV) von der Kommission für Ingenieur-Geometerinnen und Geometer anerkannt.
Angesichts der angespannten Corona-Lage ist eine Prognose in welchem Umfang eine Präsenzveranstaltung stattfinden kann, noch nicht abschliessend möglich.
Geplant ist, dass wir uns in den Räumlichkeiten der Swissmem Academy in Winterthur treffen.
Wir halten Sie auf dem laufenden.
Neben einem spannenden Referat zum Thema “Climate as a service” werden wir gemeinsam die Themen für die SKDV-Service-Foren 2022 festlegen.
Was für Themen interessieren Sie brennend? Teilen Sie es uns mit per Kontaktformular oder schreiben Sie uns eine eMail an community@skdv.ch
Wir freuen uns auf Ihren Input – im Voraus und natürlich auch während der Veranstaltung!
Sehen Sie das Programm und weitere Informationen HIER.
HEPIA, HES-SO, OPI, and NTN Innovation Booster Databooster join their forces to support SMEs on their way from a rough idea to a funded research project. On 1st March 2022, a joint event was organized at HEPIA in which 30 interested persons from the industry took part.
Two success stories of the last year were presented by SMEs.
First, Andreas Seonbuchner (CEO and partner of CitizenTalk) showcased his journey within the Databooster – starting from first idea discussions with a research group to securing appropriate team partners by a call for participation to the community. An interdisciplinary team with potential customers proceed in shaping further his idea. The vital clarity for implementation options was gained through an Innocheck for a feasibility study (together with an Applied University). Finally, a consortium was founded for an already accepted Innosuisse project.
Thereafter, Sami Jaballah, Co-Founder and CEO of DNEXT Intelligence SA, described his success with the Databooster: with two matched partners and a solid framework that shaped his idea, he is now preparing the Innosuisse project submission. At one stage, Sami admitted being unsure about his idea. However, thanks to the competence and expertise the Databooster provided, he was able to solidify his relatively vague idea into a structured concept that reached maturation.
After these two presentations, an open discussion on various topics followed, such as the difference between Innovation Booster and Innosuisse Innocheck, confidentiality and IPR, funding model and budget allocation, the definition of innovation, etc. A delicious aperitif concluded the event.
Many thanks to all persons involved in organizing the event. We are looking forward to many Call for Participations from the attendees.
Usability Test for evaluating a product or service by testing it with representative users
This workshop on user experience brings together researchers and service leaders to share knowledge and support projects with data science tools.
The goal of the workshop is to share knowledge on user experience principle, tools and applications. You will get an overview of the European consortium domOS project – A building local communication network provides access to sensors data and smart devices / appliances to applications either hosted in the gateway or in the cloud.
On October 22, the expert group Smart Services welcomed worldwide top experts to the fourth Smart Services Summit. The focus was on how Smart Services allow firms to adapt in the COVID-19 pandemic. Examples of remote and collaborative working have created new forms of co-delivery where customers are integrated into the service processes. Such a change requires a mindset change for more traditional firms as the service model migrates from ‘do it for you’ to ‘do it yourself’ or some mix of ‘do it together’. Considering service science, the switch makes perfect sense as it means that the full set of resources within the ecosystem are now being used rather than only a part. Services can be delivered faster and at lower costs with the support of new technologies and when working with the customer in a co-delivery mode. The changes are leading to new value propositions and business models today and will lead to an evolution in Smart Services in the future. The changes themselves must be understood, and we may need to consider new or different implementation and delivery models for Smart Services. These new working approaches may also requite use to re-evaluate both training and education.
Across the papers and presentations, it became apparent that digital service innovation has substantially changed and accelerated since the start of the pandemic. Customer needs and service processes have undergone dramatic disruption, which is still ongoing. A common thread throughout all the papers was the concept of the ecosystem thinking, which was discussed from a wide field of perspectives and in a comprehensive way. In line with the concept of the Service-Dominant Logic, the needs of the different actors in the ecosystem need to be identified and integrated into the design of the services and the integration of the various resources in the ecosystem. The ecosystem perspective not only integrates the different human actors, but also technological, digital resources.
Innovation through intensive collaboration allows to switch different perspectives and innovation approaches. This results in seamless value propositions and solutions for the beneficiary actors, which is a necessary prerequisite for economic value creation. Well-designed service experiences based on a consequentially customer-centric view and approach are thus at the basis of value creation.
This transition to digital service innovation in ecosystems requires not only fundamental changes of the technological platforms. In particular, collaboration across actors, organizations, and industry requires a new level of trust, culture, skills, marketing approaches and innovation frameworks.
Following on from the Summit in 2020, where the focus was on digital as an enabler for smart services, this year
we want to focus on how Smart Services have allowed firms to adapt in the COVID-19 pandemic. Examples of
remote and collaborative working have created new forms of co-delivery where customers are integrated into the
service processes. Such a change requires a mindset change for more traditional firms as the service model
migrates from ‘do it for you’ to ‘do it yourself’ or some mix of ‘do it together’. Considering service science, the
switch makes perfect sense as it means that the full set of resources within the ecosystem are now being used
rather than only a part. Services can be delivered faster and at lower costs with the support of new technologies
and when working with the customer in a co-delivery mode. The changes are leading to new value propositions
and business models today and will lead to an evolution in Smart Services in the future. The changes themselves
must be understood, and we may need to consider new or different implementation and delivery models for
Smart Services. These new working approaches may also requite use to re-evaluate both training and education.
The summit in 2021 aims to assess new and emerging services that are enabled by technology and where the
services are co-delivered to support the emerging new-normal. In doing so, we hope to answer some of these
questions:
… how is the service quality impacted through digital technologies?
… how can you transform the customer (or a third-party) into a service partner?
… how does collaborative working impact value co-creation?
… what is the impact of smart services on customer experience?
… how does the nature of the service delivery change?
The pre-COVID19 context and the challenges faced should, where possible, be described so that the initial state
can be clearly understood. Although the focus will be on COVID-19 and its impact on Smart Services, papers on
emerging research on the full lifecycle (e.g, pre-sales, sales, delivery etc.) of Smart Services remain appreciated.
As with previous years, we are looking for early-stage research and will again publish the proceedings with
Springer. Furthermore, we will use industry to set the scene and the context from their position and follow them
with impactful academic presentations. We will have a physical summit in Zürich!
Location
Hotel Belvoir (LINK)
Säumerstrasse 37
8803 Rüschlikon, Zürich
Covid:
Covid certificate will be checked, please see HERE
Summit Chairs
Prof. Dr. Shaun West, Hochschule Luzern, shaun.west@hslu.ch
Dr. Jürg Meierhofer, ZHAW School of Engineering, juerg.meierhofer@zhaw.ch
Utpal Mangla, VP and Senior Partner in IBM Services
Keywords
Smart Services; Industry4.0; Product-Service Systems; Value Co-creation; Service Quality; COVID-19; Service
Science; Service Design.
Submission procedure
i. Write a short abstract: https://bit.ly/3u73P8O
ii. Short abstract submission: 2 July, 2021 to https://bit.ly/2S8kJ9L
iii. Notification of acceptance: 16 July, 2021
iv. Full paper submission: 31 August, 2021
Acceptance of papers is based on the full paper (up to 8 pages). All papers will be peer reviewed.
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